Born and raised in South Tyrol, our founder Dr. Joseph discovered his passion for the world of plants at a very early age.

It was a sports accident that prompted him to look for holistic answers, functional formulations, and natural treatment methods. He found what he was looking for in the world of herbs, plants, and unique combinations of functional ingredients. His inexhaustible curiosity and passionate research work and a deep, comprehensive understanding of plants’ fascinating world make Dr. Joseph a pioneer in the industry.

What he developed over 30 years ago out of a personal need is today an established natural cosmetics manufacturer and SPA professional partner in the second generation.

For us, nature, with its fascinating and highly intelligent plant world, has always been our priority. It is not only the basis of our work but a guide in all areas. Respectful handling of its resources is crucial. We select the most effective plant substances and refine them with gentle methods to make them fruitful for your skin.

With over 35 years of experience in organic cosmetics production, we can draw on a wealth of knowledge. We have continuously refined our expertise over the years and have been adhering to our holistic philosophy since 1986. The formulation of natural products and the respect for the ingenuity of nature do not follow a trend but feed on our deeply rooted values.

We believe in an elaborate selection of raw materials. That is why you will find in our products carefully selected, flawless and deep-acting combinations of functional ingredients from different plants that complement and strengthen each other, thus ensuring a better result. The sophisticated plant combinations act on different levels of the human body, respecting the delicate balance of the skin and supporting its function.

We use state-of-the-art microtechnologies to refine nature’s effective forces and make them available for people and their skin. And so two worlds meet in our products: folk medicine meets the latest scientific findings, the purest substances meet the finest technology, the ingenuity of nature meets highly developed know-how. For us, quality means combining these two worlds into highly effective products with respect for the natural balance of the skin.

Our products contain highly effective plant substances from organic farming with clinically confirmed effects. We prefer wild growth collections and organically grown plants, as they have an immense concentration of active ingredients and offer the skin a wide range of results.

Since our skin can absorb up to 60% of what is applied to it, we place the highest value on the purity of our active ingredients and the highest possible quality standard. By using ingredients from organic farming, we can mainly avoid residues of pesticides, unnecessary synthetic chemicals, and fertilizer residues.

For us, quality is an attitude that does not allow any compromises. It goes hand in hand with an awareness of the rare and finite, which is inevitably linked to a responsible approach to nature. As certified organic cosmetics, we are always subject to strict quality control and are committed to an environmentally friendly production and manufacturing process.

The list of nominations, awards, and publications for our high-tech natural cosmetics is long. The unique combination of hightech + nature has been examined by international experts in the beauty industry and can now look back on 8 renowned awards. With over 300 publications per year, the international press also keeps a close eye on us.