Knowledge Treasures

Mastering the Art of Well Aging

We are all tempted from time to time to believe the fairy tale of the reversible aging process. But before we turn to the possibilities of slowing down the natural aging process, we would like to take up a lance for the advance of time.

Our body is the book on which we document our experiences and our lives. It tells of the beautiful hours as well as of our defeats and obstacles that we may have overcome. And the most natural and healthy way to take care of it begins with acceptance. It starts in a world where aging is not seen as a problem to be solved but as a gain in wisdom and experience that comes with the normal development of life. It begins in a world where there are no “anti-aging” products. The real secret is to take the passing of time in stride: to see what we have learned, what obstacles we have overcome, and what stories our wrinkles tell. The passing of time is one of the few reliable events in our lives. If we face it with acceptance, we have already unlocked one of the secrets of healthy aging.

,Time does not transform us, it unfolds us.‘

– Max Frisch


Why do we age?

In order to face the natural aging process with acceptance, it is fundamental to understand the processes that are responsible for aging. These include, in particular, oxidation, increased inflammation, the saccharification of collagen fibers, and the decline in the body’s own hormone production. However, one of the most fundamental factors in cell aging hides in the telomeres.


Telomeres. Our fountain of youth?

As we age, our cells gradually lose their ability to divide. That is the so-called aging process. The end caps of our chromosomes, the telomeres, are responsible for this. These telomeres made up of amino acids, wrap themselves around the end of the chromosomes like little sleeves to protect them. With each cell division, however, they lose part of their length. Once they fall below a specific size, our cells lose the ability to divide and die.

The good news: recent research has discovered an enzyme that can lengthen the telomeres in cells again – the so-called telomerase enzyme. And some plant substances also have the ability to lengthen the telomeres in the cells again. These include water navel (Centella asiatica) and tragacanth root (Astragalus membranaceus). According to studies, these herbal agents can slow down the aging process by activating the production of the enzyme telomerase.


Intrinsic factors

The causes of skin aging are due to both intrinsic and extrinsic factors. Intrinsic skin aging occurs independently of our lifestyle. From about the age of 25, the division of our cells slows down, the efficiency of cell functions decreases, and structural changes occur in the skin. Fat cells and collagen and elastin fibers increasingly break down. In addition, hyaluronic acid production and blood circulation in the skin decrease. Our skin becomes thinner, loses volume, tone, and elasticity. The reduced blood circulation also slows down regeneration and leads to the diminished supply of the skin cells oxygen and nutrients. The production of natural moisturizing factors decreases, making the skin drier and more prone to fine lines.

The speed of intrinsic skin aging varies from individual to individual and is determined by our genes. According to recent studies, however, our genes are only responsible for a relatively small part of the visible signs of skin aging. In other words, since external factors have a much more significant influence on our skin aging, we can actively counteract premature skin aging with a healthy lifestyle and the right skincare products. Find out more about vegan cosmetics


Extrinsic factors

When external factors are responsible for skin aging, we speak of extrinsic factors. Extrinsic skin aging is mainly caused by oxidative stress: external factors such as sunlight, air pollution, nicotine, or a poor diet promote free radicals in the body. In too large numbers, the aggressive molecules can damage the skin cells and accelerate the skin aging process.

In summary, intrinic and extrinsic influences lead to an accumulation of structural and functional losses resulting from which the skin ages biologically and visually.

Naturkosmetik ohne Duftstoffe und Konservierungsstoffe

Mastering the Art of Well Aging

Instead of spending our time fighting back against the natural effects of time, we should focus on the actual needs of our skin. That is why we have dropped the anti-aging term from our vocabulary and have always spoken of WELL AGING.

WELL AGING presupposes a happy psyche that feels good in its skin, does something good for itself, maintains social contacts, pays attention to a healthy lifestyle, and, last but not least, does not see the natural process of aging as a plague, but instead focuses on the positive quality of aging. To age happily and beautifully means to regard aging and the accompanying visible traces of life on our skin appearance as a gain in memories and interpersonal relationships, in beautiful experiences and rich experiences. Only in this way can we transform our past years into a concentrate of grace and beauty.


Well Aging Skin Care

Our Well Aging products offer a potent response to the four aging processes of oxidation, increased inflammation, saccharification of collagen fibers, and the decline of the body’s hormone production. The sophisticated high-tech active ingredient complexes animate the structure-giving collagen synthesis, reduce muscle contractions, bind free radicals, and are rich in super antioxidants.

In other words: they combine everything to support your skin in the best possible way.

Find out more about vegan cosmetics


Supreme Well Aging Serum05 Power serum for firmed skin

€3,663.33 / 1 l


Intense Well Aging Mask05 Nourishing face mask

€1,258.00 / 1 l



Hyaluronic Repair Booster Serum05 Cream serum for a firm skin feeling

€4,496.67 / 1 l



Hyaluronic Repair Booster Cream05 Plumping face cream

€2,498.00 / 1 l



Age Repair Miracle Drops05 Highly concentrated, firming facial oil

€4,830.00 / 1 l

Well Aging High-tech Ingredients



The active ingredient in sea lettuce (Ulva lactuca) stimulates the build-up of collagen at the genetic level. In addition, the inhibition of metalloproteinases counteracts the degradation of this structural protein. The build-up of hyaluronic acid is supported, and it is better bound, as the active ingredient acts on a unique receptor of hyaluronic acid.



Various terpenes give frankincense resin anti-inflammatory properties. They either inhibit enzymes active in inflammation or promote the production of the body’s anti-inflammatory substances.



Pectins found in figs form a film on the skin that reduces the permeability of the stratum corneum, thereby decreasing TEWL. Free sugars act as NMF (natural moisturizing factor) and bind water to the keratinocytes. This active ingredient thus gives the skin elasticity and flexibility over a more extended period.



Oligopeptides of hibiscus seeds reduce muscle contractions and the formation of expression lines, making the extract a natural alternative to muscle relaxants. By acting as an antioxidant, it neutralizes free radicals, prevents oxidative stress and thus skin aging.



Rhodiola Rosea is one of the most potent adaptogens and can strengthen the body’s resistance to external influences. The active ingredients lead to an increase in performance as well as stress tolerance. Due to the content of polyphenols, Rhodiola acts as a strong antioxidant.



Fenugreek prevents the attachment of sugar molecules to proteins such as collagen and elastin fibers (= glycation) in deeper layers of the skin and thus counteracts matrix hardening. The result is flexible and elastic skin. By regulating keratinization in the epidermis, it can prevent excessive desquamation and stabilize the skin barrier. These processes strengthen the structures of the skin and reduce wrinkles.



Baobab is a true super antioxidant. Its high content of saturated fatty acids makes this ingredient particularly moisture-binding and protects the skin from moisture loss. It also improves the elasticity of the skin and makes it feel firmer and smoother.



The Astragalus root extract has an anti-inflammatory and antioxidant effect and is said to counteract the aging process. Its booster effect results from the regenerating effect that the root extract exerts on structural proteins such as fibroblasts and collagen. In addition to its harmonizing and immune-boosting effect, the plant is said to have a rejuvenating effect on our cells. Recent research shows that astragalus root contains molecules that stimulate the telomerase enzyme activity and help to lengthen the telomeres in the cells again, thus protecting them from aging.


Tips for beautiful skin at any age


Beauty sleep

While we sleep, our cells regenerate faster than when we are awake. Experts recommend 7-8 hours a night. Use light textures or natural oils for night care – these do not clog the pores and optimally support the skin in its natural, nocturnal excretion process.


Face yoga

Not only can we tone our bodies through targeted exercise and muscle building, but our faces also contain about 60 different muscles that can be shaped through targeted exercise like face yoga. The exercises strengthen the facial muscles and thus lead to a firmer and more youthful skin appearance in the long term.



Avoid foods that are high in sugar and go for sweet fruits instead. Berries not only reduce our cravings for sweets but are rich in natural antioxidants and vitamin C, which can protect our cells from oxidative stress.


Boost blood circulation

Regular exercise promotes blood circulation to the skin, its supply of nutrients, and the removal of metabolic products. Yoga and Pilates also reduce stress and promote relaxation and general well-being.


Dry brushing

Brushing the dry skin supports the lymphatic flow and thus the removal of waste products. In addition, massaging the dry skin stimulates the cardiovascular system. The exfoliating effect of the brush removes dead skin cells and thus stimulates skin renewal.


Drink water

The first wrinkles are usually dryness wrinkles, which develop when the skin lacks water. Drinking plenty of water can help! Two liters of water or unsweetened herbal teas a day are ideal. Green tea works even better – it is rich in antioxidants such as flavonoids and polyphenols, which protect the skin from oxidative stress.


Balanced diet

Inner beauty not only includes a positive attitude to life and a pleasant character but also comes from what we eat. A balanced and healthy diet can contribute significantly to improving the appearance of the skin. Vitamin A, for example, stimulates cell division and thus helps to achieve a beautiful complexion. Include broccoli, carrots, grains, and nuts in your diet more often. Superfoods such as acai or goji berries are rich in antioxidants that can neutralize skin-damaging free radicals. Dark chocolate not only lifts our spirits but is rich in flavonoids, which act as a fountain of youth for our cells. And olive oil provides us with important fatty acids and can protect our cells from premature aging.


Moderation is key

Smoking constricts the blood vessels and inhibits blood flow to the skin. That leads to a sallow complexion and accelerates the aging process of the skin. And caffeine is no beauty cure for the skin either. It leads to the hyperacidity of the digestive system and, therefore, negatively affects the skin’s appearance. As long as you consider coffee a stimulant (and not a drink) and allow yourself one espresso a day, you don’t have to worry about your beauty.


Be happy

Since our psyche is directly connected to our skin, you should do anything that puts you in a good mood. No matter what it is, being happy has a positive effect on your skin’s appearance.


Broad-spectrum sunscreen

Daily sun protection is the cornerstone in the fight against skin aging. The high-energy, short-wave UV light from the sun affects skin cells, causing them to form free radicals that damage cells. Artificial light also ages our skin. Increased exposure to blue light causes oxidative stress to cell structures and can damage the skin’s protective functions. Blue light can penetrate our dermis and hit collagen and elastin, causing damage such as wrinkles, skin sagging, and hyperpigmentation. Therefore, use a sun care product with broad-spectrum protection that covers the entire light spectrum. It is the best way to protect your skin from premature aging and unwanted pigmentation. And treat yourself to a dose of vitamin D every now and then.


Well Aging Skincare
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